Hollywood often glorifies the sales process as a glitzy, high-stakes trade performed by fast-talking wannabes hungry for success. Viewers are led to believe that making or breaking that one big sale will put the salesperson permanently in the high-rollers club or leave them destitute and begging for scraps.
The truth is that sales are a daily grind, performed by everyday people working the numbers. There are good days and bad days, and a day of fortune will most often get balanced out by a stream of disinterested prospects the next.
The roles of the salesperson are many. Some tasks are highly skilled processes requiring experience and finesse, while others are of the rote variety, not needing much in the way of skills and training. To improve efficiencies in the sales process, HR departments hand out roles according to who is most qualified to get the job done.
“Customers arriving towards the end of the sales funnel get the attention of the skilled sales reps known for their ability to make the close. Like most jobs in just about every industry ever, tasks more suited to achieving volume rather than finesse are doled out to the entry-level workers. In sales departments, the role of getting bums on seats most often falls to the telemarketers,” says Ralf Ellspermann, CEO of PITON-Global, a leading call centre in the Philippines.
“Plumping out the bottom line is the goal of every sales and marketing department. Marketing managers will use every resource they can to ensure their team can meet or exceed their ever-expanding sales quotas, and many of them are turning to outsourcing telemarketing services in the Philippines to achieve their business goals” he adds.
The average consumer has no concerns about whether a voice on the other end of the phone belongs to a person just down the street or originates from a completely different time zone. Achieving the same sales performance level from an overseas company where the minimum wage is just 30% of what Australian employees receive makes excellent business sense, whichever way you look at it.
This gulf between national economies has given rise to telemarketing roles getting outsourced to the more than capable workers of the Philippines. But why should the Philippines be your first choice when outsourcing telemarketing?
What is Telemarketing?
Telemarketers sell products and services by phone. Sales conversions in most industries rarely make it into double digits, but it’s even worse for telemarketers.
“Sales to a telemarketer is a lot like throwing darts blindfolded. Some darts will manage to hit the target, a few may even hit the bullseye, but most will bounce right off. The more darts a telemarketer can throw, the more likely they are to score a sale,” says Ellspermann.
Telemarketing is still a necessary expense for most businesses, but its low conversions mean that it’s one of the first places organizations consider when cost-cutting.
Why Telemarketing Outsourcing to the Philippines Makes Good Business Sense
Of course, there is more to outsourcing than budget, and the Philippines has unique characteristics that make outsourcing telemarketing to this small but industrious country so appealing.
The average Australian might not care if a telemarketer is from their hometown or a small island in the Pacific, but they will give two hoots if they can’t understand the conversation. Decent sales numbers are intrinsically linked to good communication, and failure at getting your points across will always result in a lost sale.
Almost 20% of the world’s 8 billion residents speak English as their first language. The Philippines was once a United States territory, so most Filipinos speak the language fluently and without an accent.
“Not only are Filipinos fluent English speakers, but they are also accustomed to Western culture. These traits of its citizens make the Philippines an excellent location to outsource telemarketing and the most sensible choice for many native English-speaking countries like Australia, says Ellspermann.
The tiny nation has been quick to capitalize on its citizens’ English-speaking skills, as there is now a thriving outsourcing industry. However, a flourishing industry relies on sound infrastructure to keep it operating smoothly.
Fortunately, the Philippines has a top-notch telecommunications infrastructure, robust power grids, and fast, reliable internet to support the growing outsourcing industry.
There’s no shortage of professionally managed BPOs in the Philippines, which have the experience and expertise to deliver exceptional service in a country already well known for its expert business process outsourcing services.
While Australian companies are taking advantage of more affordable telemarketing services in the Philippines, the island nation’s economy is also benefiting. Young, technologically savvy, well-educated Filipinos with excellent English communication skills are the perfect match for a growing outsourcing industry. Telemarketing companies in the Philippines like PITON-Global are happy to pay a premium for these skilled workers to continue to deliver the quality Australian SME’s expect.
Telemarketing outsourcing to the Philippines is a profitable strategy to lower operating costs while still receiving the benefits of excellent communication skills to improve conversions. Find out how telemarketing providers in the Philippines can improve your bottom line by calling PITON-Global today.